Existing design foundation
Begin from a selected frame direction and develop a brand-specific expression.
ODM / PRIVATE LABEL EYEWEAR
ODM & Private Label Eyewear for Brand-Ready Collections
Build a made-to-order collection from selected existing D Marjan design directions, then refine supported materials, colours, lenses, branding and packaging around your brand.
CUSTOMIZED DEVELOPMENT ROUTE
What ODM / Private Label Development Means
ODM begins from an existing design direction or mould and adapts the supported elements for a specific brand. It is made to order—not ready stock—and still moves through paid sampling, approval and coordinated manufacturing.
This route can suit brands seeking a more direct development path while retaining control over the collection expression.
Controlled creative choices
Review supported material, colour, lens, logo and packaging options.
Project-led manufacturing
Sampling and production begin after scope, direction and approvals are established.
CUSTOMIZATION OPTIONS
Shape an existing direction around your brand
Available choices depend on the selected design, construction and project scope.
Material direction
Review supported frame material choices for the selected design.
Colour and finish
Coordinate surface, colour and finish directions.
Logo application
Review suitable identity placement and detail methods.
Packaging
Develop supported packaging and branded presentation elements.
OEM vs ODM at a glance
Original development
Begins from a client concept, drawing or technical direction and follows a full development route.
Existing design direction
Begins from a selected design or mould and focuses on supported customization.
ODM PROJECT FLOW
From selected direction to brand-ready collection
Every project is reviewed for supported customization, sampling and production requirements.
- 01
Select a Direction
Review suitable existing design foundations for the intended collection.
- 02
Define Customization
Align materials, colours, lenses, supported details and brand expression.
- 03
Brand and Packaging
Coordinate supported logo application and presentation requirements.
- 04
Paid Sampling
Develop the physical reference for review and refinement.
- 05
Approval and Production
Confirm the accepted reference before coordinated manufacturing.
- 06
Quality and Delivery
Review the finished project and coordinate international delivery.
COLLECTION ARCHITECTURE
Build Cohesion Across Multiple Styles
An ODM collection can use shared visual rules while allowing individual frame styles to serve different categories or wearer preferences.
Collection coherence
Coordinate recurring colour, lens and detail cues across selected styles.
Style variation
Balance optical, sunglass or silhouette differences within one brand direction.
BRAND ASSET PREPARATION
Prepare Identity Assets for Application
Clear artwork and placement references help the development team review what can be applied to the selected frame and presentation elements.
File readiness
Provide usable logo artwork and relevant brand references for review.
Application review
Confirm suitable positions and scale through the approved development process.
COMMON QUESTIONS
Questions About ODM / Private Label Eyewear
The available design direction is reviewed against the intended wearer, product category, brand character and supported customization requirements.
Material, colour, lens, logo and component options depend on the construction and compatibility of the selected design.
A paid sample provides a physical reference for reviewing the supported customization, fit, finish and brand details before a production decision.
The accepted sample direction, relevant specifications, approved brand details and any coordinated presentation requirements are reviewed before the next stage.
BUILD A BRAND-READY COLLECTION
Develop a Made-to-Order ODM Eyewear Direction
Discuss the desired design foundation, customization and presentation for your brand.