Launch Your Own Eyewear Brand With D Marjan

A Complete Guide for Fashion Companies Entering the Eyewear Market

Introduction: Why Eyewear Is the Smartest Fashion Expansion Today

For fashion companies, brand extensions are no longer optional—they are essential for growth, relevance, and profitability. Among all accessories, eyewear stands out as one of the most powerful and profitable additions to any fashion brand portfolio.

From luxury fashion houses to emerging streetwear labels, eyewear has become a staple product category. Sunglasses and optical frames are not only functional but deeply tied to personal style, identity, and lifestyle. Most importantly, eyewear offers strong margins, repeat purchases, and year-round demand.

This is where D Marjan Opticals comes in.

With decades of manufacturing experience, factory-direct pricing, low MOQs, and full private-label support, D Marjan Opticals enables fashion companies to launch, test, and scale eyewear brands without heavy risk.

This guide explains how fashion brands can successfully launch their own eyewear line with D Marjan, covering strategy, design, manufacturing, branding, pricing, and market expansion.

Why Fashion Brands Should Launch an Eyewear Line

Eyewear Is a Natural Fashion Extension

Eyewear complements:

• Apparel collections

• Footwear lines

• Luxury accessories

• Streetwear and lifestyle brands

Customers already trust fashion brands for style. Adding eyewear allows brands to increase average order value without diluting identity.

High Margins Compared to Apparel

Unlike apparel, eyewear:

• Has lower size complexity

• Does not rely on seasons as heavily

• Carries higher markup potential

• Has longer shelf life

This makes eyewear ideal for both premium and mass-market fashion companies.

Strong Brand Visibility

Eyewear sits on the face—your brand logo is always visible. Sunglasses become mobile branding tools, especially in social media, travel, and influencer content.

Why Choose D Marjan Opticals as Your Eyewear Manufacturing Partner

Launching eyewear requires more than just frames—it requires precision, consistency, compliance, and scalability. D Marjan Opticals offers all of this under one roof.

About D Marjan Opticals

• Global B2B eyewear manufacturer & supplier

• Factory based in Shenzhen, China

• Business & client support office in Dubai, UAE

• Serving fashion brands, retailers, wholesalers, and distributors worldwide

What Makes D Marjan Ideal for Fashion Companies

✔ Low MOQ for market testing
✔ Factory-direct pricing (no middlemen)
✔ Full OEM & ODM support
✔ Custom branding & private label services
✔ Ready stock + custom production
✔ Worldwide shipping
✔ Experience with global fashion brands

Step 1: Defining Your Eyewear Brand Strategy

Before production begins, fashion companies must align eyewear with their brand DNA.

Key Questions to Answer

• Is your eyewear luxury, mid-range, or affordable fashion?

• Will it be fashion-forward or functional?

• Who is your target audience?

  • Men / Women / Unisex

  • Youth / Professionals / Travelers

  • Sports / Lifestyle / Luxury

D Marjan’s team assists brands in selecting materials, designs, and price positioning that fit their identity.

Step 2: Choosing the Right Eyewear Category

Fashion companies can launch one or multiple categories:

Sunglasses

• Fashion sunglasses

• Polarized sunglasses

• Oversized, retro, minimalist, or sporty styles

• High demand, fast-moving, perfect for branding

Optical Frames

• Prescription-ready frames

• Office and professional styles

• Long-term repeat customers

Blue Light Glasses

• Popular with Gen Z and professionals

• Ideal for digital-first brands

Clip-On Frames

• Functional and trending

• Perfect for innovation-driven fashion labels

Step 3: Selecting Materials That Match Your Brand Image

Material choice defines quality perception.

Popular Materials Offered by D Marjan Opticals

• Acetate – Premium, fashion-forward, bold colors

• TR90 – Lightweight, flexible, sporty

• Stainless Steel – Minimalist, professional

• Titanium – Ultra-light, luxury-grade

• Combination Frames – Hybrid designs for modern brands

D Marjan helps fashion brands balance cost, comfort, and visual appeal.

Step 4: Design Support – From Concept to Reality

OEM & ODM Capabilities

Fashion companies can:

• Customize existing designs (ODM)

• Create fully original designs (OEM)

D Marjan supports:

• CAD & technical drawings

• Shape refinement

• Color matching

• Logo placement

• Fit optimization

You can start with:

• Sketches

• Mood boards

• Reference images

• Existing fashion collections

Step 5: Low MOQ – Launch Without Heavy Investment

One of the biggest challenges fashion brands face is inventory risk.

D Marjan solves this with low minimum order quantities, allowing:

• Market testing

• Capsule collections

• Limited-edition launches

• Influencer collaborations

This flexibility is ideal for:

• Fashion startups

• Designers testing new categories

• Brands expanding internationally

Step 6: Private Label & Custom Branding

Eyewear branding goes beyond frames.

Branding Options Available

• Logo printing or engraving on frames

• Temple branding

• Lens markings

• Custom cases

• Branded cleaning cloths

• Retail-ready packaging

This ensures your eyewear line feels fully integrated with your fashion brand.

Step 7: Sampling & Quality Control

Before mass production:

• Samples are created

• Fit, comfort, and finishing are tested

• Branding placement is reviewed

• Materials are verified

D Marjan maintains strict quality control, ensuring:

• Smooth hinges

• Accurate lens fitting

• Clean finishing

• Consistent color matching

This minimizes returns and protects brand reputation.

Step 8: Production & Timelines

Production Options

• Ready Stock – Immediate delivery

• Custom Production – Made-to-order designs

Fashion brands benefit from:

• Transparent timelines

• Scalable production

• Reliable delivery schedules

Factories operate with international compliance standards, making products suitable for global markets.

Step 9: Pricing Strategy for Fashion Brands

Eyewear allows flexible pricing:

Typical Positioning

• Entry fashion sunglasses

• Mid-range branded eyewear

• Premium limited editions

With factory-direct pricing, brands can:

• Maintain healthy margins

• Control retail pricing

• Compete globally

D Marjan helps brands structure pricing based on:

• Material

• Branding level

• Quantity

• Target market

Step 10: Launch & Go-To-Market Strategy

Fashion companies can launch eyewear via:

• E-commerce stores

• Flagship retail

• Pop-ups

• Fashion shows

• Influencer campaigns

• Wholesale partners

Eyewear pairs perfectly with:

• Seasonal collections

• Resort wear

• Travel drops

• Summer campaigns

Why Fashion Companies Worldwide Choose D Marjan Opticals

Proven Track Record

• Supporting hundreds of brands across Asia, Middle East, and Europe

• Trusted by startups and established labels

• Strong understanding of fashion cycles

Global Reach

• UAE & GCC distribution

• Asia-Pacific markets

• Europe & Africa

• Worldwide logistics support

Long-Term Partnership Approach

D Marjan is not just a supplier—it acts as a manufacturing partner, helping brands grow year after year.

Common Mistakes Fashion Brands Avoid by Working With D Marjan

❌ Overstocking inventory
❌ Inconsistent quality
❌ Delayed production
❌ Poor branding execution
❌ Unscalable suppliers

Instead, brands gain:
✔ Flexibility
✔ Consistency
✔ Speed
✔ Professional manufacturing
✔ Brand confidence

Case Use: Eyewear as a Growth Driver for Fashion Brands

Many fashion brands start eyewear as:

• A seasonal add-on

• A marketing accessory

But quickly discover it becomes:

• A top-selling category

• A high-margin product line

• A brand identity anchor

With the right partner, eyewear becomes a long-term revenue pillar.

Final Thoughts: Build Your Eyewear Brand the Smart Way

Launching an eyewear brand no longer requires massive capital or complex supply chains. With the right manufacturing partner, fashion companies can enter the eyewear market confidently, creatively, and profitably.

D Marjan Opticals provides everything fashion brands need:

• Design support

• Low MOQs

• Custom branding

• Factory pricing

• Global delivery

• Reliable quality

Whether you’re a luxury label, streetwear brand, or emerging fashion house, eyewear can elevate your brand—and D Marjan can help you make it happen.

Ready to Launch Your Eyewear Brand?

📩 Contact D Marjan Opticals to:

• View catalogs & samples

• Discuss private-label options

• Develop custom designs

• Launch your eyewear line

📍 Dubai Office: Damac Executive Heights, Al Barsha, UAE
🌍 Serving Fashion Brands Worldwide

Turn your fashion vision into a wearable statement — with D Marjan Opticals.